Small – Medium Business
HP for Small and Medium-sized Businesses
Client: Hewlett Packard
Small- and medium-sized businesses often do not have a dedicated IT staff. As a result, computer hardware decisions are often made by people whose function in the company has nothing to do with understanding computers, printers, or servers.
I wrote the HP small- and medium-business catalogs using simplified language and terms to explain the features and benefits of the hardware being offered.
Unlike pharmaceutical advertising, this client gave me the opportunity to have some fun with the headlines and the copy, allowing me to tailor it the audience for the industry-specific catalogs.
Grosbeak Gardens Soaps & Candles
Grosbeak Gardens LLC is a small and expanding business located in Vermont. Using brochures and emails, I captured their unique approach to making simple luxuries of soap, candles, and lotions, with many fragrances inspired by their gardens.
Grosbeak Gardens recently launched a line of grooming products for guys. Understanding that this is still a new and fairly untapped market, I created a “Product Care Card” to explain how to get the maximum benefit out of their products.